© 2019 by Michelle M. Tang

CATHAY PACIFIC |

Life Well Travelled - Sleepover 35,000ft

McCann Worldgroup x SCAD collaborative campaign 2017. Cathay Pacific believe that travelling well is an important part of living well, and they continually strive to enhance the overall travel experience for almost 70 years. The objective for the social campaign is to continue to build on the Life Well Travelled platform, and also to build brand preference of CX because of their modern fleet and excellent product - A350. 

 

The idea of Sleepover 35,000 ft. is to provide a homey environment and harmonised atmosphere to the audience, encouraged them to enjoy the new feature and help them to sleep well on A350.