© 2019 by Michelle M. Tang

TeaCha Tea | Sense The Moment

BBDO x SCAD collaborative campaign 2017. TeaCha subscriptions provide the simplest way to learn about and taste teas from around the world. Each monthly pack that showcases 5 unique teas that are not only markedly different but also seasonally appropriate, perfect for drinking during that specific month. The target audience are 19 to 32 years old millennials, male and female HongKonger or Hong Kong based ethnically diverse independent thinkers. Life has become faster paced and competitive than it was ever before. The fast paced lifestyle has its side-effects and often such a lifestyle can have serious repercussions on the health of individuals living this sort of fast lifestyle. New set of graphic elements were designed for the integrated campaign. The design is inspired by the stems of tea leaves, and the pattern will be adopted into different touch points. 

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